Wednesday, 23 November 2016

Good day: Swim In The Opposite Direction.

The long year has been taking a toll on me and also been laying back a bit but according to a word of encouragement from my close friend who says; "Taiwo; you can take it easy on yourself but remember to finish the year strong so that you can start the new year stronger!"

It makes sense to me and while I was pondering on my next level watching a movie at the same time "Life of Pi"; I received a message from another friend; Tayo Gbenro. He's a prolific blogger and below is the context of the email and may be it would help you:

"Hi Taiwo,
I've received queries (eyes rolling right now) about my recent disappearance in the world of blogging. I'm sorry it is so. I've been busy getting distracted. Thankfully I got my feet back. 
So, what am I up to next? I have decided to write letters to Joe. Joe is the struggling business-enthusiast and I'd love you to read my occasional letters to him about simplicity. The principles in the letter that I share with Joe are those that helped me in the past few months.
Here we go on my most recent letter ... 

Swim In The Opposite Direction

Dear Joe,
One of the easiest ways to practice simplicity is doing the opposite of what many people do. Complexity is already ingrained in the lives of many companies. So, complexity feels normal and is even hard to identify. But you will be amazed to see it once you start to become aware. 
To illustrate my point with a few examples:
  • Many startups look for funding in order to commence or continue work. You can always start with the smallest bit that is easily funded by you.  
  • Companies hire massively once they have funding or decide on the 'next big thing'. You only need to hire one person when the work increases. And then the next person when the work gets bigger, on and on in that fashion.
  • Entrepreneurs go into business because they want to make money. I say go into business because  people will love and find your product utterly beneficial. This changes everything. The number of products you develop, your marketing theme, sales approach, operations etc. Its a longer route to success, but it surely is a sustainable route to success (not short-lived success).
  • Many companies reel out lots of products or several variants of their product. For example compare HP's line of products with Apple's. HP has hundreds of currently selling products, while Apple has about 30 currently selling devices. Apple made $234Bn in Yr-2015 with about 30+ products, while HP made $138Bn with hundreds of products, possibly 300+. The lesson? More is not better!
There are lots of examples that I can relate but I take it that you get my point here. Just look at what a lot of companies are doing with sub-par results then consider the opposite. You stand a better chance at nailing success not faster, but staying in it longest.  
Yours ever,
Tayo "

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